Why Use Coframe
What Coframe does — AI-powered UX optimization, experimentation, and personalization — and who it's for
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Coframe brings your UX to life with AI-powered optimization and personalization. Rather than hand-building every variant and manually wiring up every test, you give Coframe a named region of your page — a frame — and it generates, serves, and measures variants continuously for every visitor.
On this page
01What Coframe does
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AI-generated variants and continuous optimization. Coframe generates and applies content variants to named regions of your page called frames. Each frame tracks baseline and treatment groups automatically, so you always have a clean control to compare against. See Frames and Treatments.
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Experimentation — A/B tests and continuous variant assignment. Visitors are assigned to experiments through a three-step gate: a global holdout, a per-experiment holdout, and variant selection. Assignment is deterministic and fully auditable via a structured callback, making it straightforward to connect Coframe data to your own reporting. See Experiment Assignment.
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Edge delivery with anti-flicker protection. The SDK ships as a single
<script>tag. The edge worker bundles the SDK and your project data into one HTTP response — no extra round-trip. Anti-flicker hides the page until variants are applied so visitors never see a flash of original content. See Delivery & Versioning and Anti-Flicker. -
Works with your existing stack. Installation is a drop-in script tag that works on any site — plain HTML, Next.js, React, Webflow, Shopify, and more. Coframe integrates with analytics tools including Segment, Amplitude, PostHog, Google Analytics, and others so experiment data flows into your existing pipeline. See SDK Integrations and Analytics Integrations.
02Who it’s for
Coframe is built for teams running a website who want to improve engagement or conversion without hand-coding each variation or building custom experimentation infrastructure from scratch. It is a good fit for teams that:
- want to run content experiments without a dedicated data or engineering team managing every test
- need variants delivered fast enough that they do not hurt page performance or introduce visible content flicker
- are already using an analytics platform and want experiment assignment data to flow into it automatically
It is particularly well suited for marketing and product teams managing landing pages, product pages, or checkout flows where content can be tested and iterated quickly.
03Get started
Ready to add Coframe to your site? See Getting Started.
# Why Use Coframe What Coframe does — AI-powered UX optimization, experimentation, and personalization — and who it's for Coframe brings your UX to life with AI-powered optimization and personalization. Rather than hand-building every variant and manually wiring up every test, you give Coframe a named region of your page — a frame — and it generates, serves, and measures variants continuously for every visitor. ## What Coframe does - AI-generated variants and continuous optimization. Coframe generates and applies content variants to named regions of your page called frames. Each frame tracks baseline and treatment groups automatically, so you always have a clean control to compare against. See [Frames and Treatments](../docs/frames-and-treatments.html). - Experimentation — A/B tests and continuous variant assignment. Visitors are assigned to experiments through a three-step gate: a global holdout, a per-experiment holdout, and variant selection. Assignment is deterministic and fully auditable via a structured callback, making it straightforward to connect Coframe data to your own reporting. See [Experiment Assignment](../docs/experiment-assignment.html). - Edge delivery with anti-flicker protection. The SDK ships as a single `<script>` tag. The edge worker bundles the SDK and your project data into one HTTP response — no extra round-trip. Anti-flicker hides the page until variants are applied so visitors never see a flash of original content. See [Delivery & Versioning](../docs/delivery-and-versioning.html) and [Anti-Flicker](../docs/anti-flicker.html). - Works with your existing stack. Installation is a drop-in script tag that works on any site — plain HTML, Next.js, React, Webflow, Shopify, and more. Coframe integrates with analytics tools including Segment, Amplitude, PostHog, Google Analytics, and others so experiment data flows into your existing pipeline. See [SDK Integrations](../docs/javascript.html) and [Analytics Integrations](../docs/segment.html). ## Who it’s for Coframe is built for teams running a website who want to improve engagement or conversion without hand-coding each variation or building custom experimentation infrastructure from scratch. It is a good fit for teams that: - want to run content experiments without a dedicated data or engineering team managing every test - need variants delivered fast enough that they do not hurt page performance or introduce visible content flicker - are already using an analytics platform and want experiment assignment data to flow into it automatically It is particularly well suited for marketing and product teams managing landing pages, product pages, or checkout flows where content can be tested and iterated quickly. ## Get started Ready to add Coframe to your site? See [Getting Started](../docs/getting-started.html).